Buying a tasty meal at the recently opened Panera Bread in Pico Rivera can bring food to a needy family.
The bakery-cafe will donate one dollar to the Los Angeles Regional Food Bank for each guest who registers for the MyPanera loyalty program at the new location, 8700 Washington Blvd.,through Friday, Aug. 30.
“At the close of each day, Panera Bread bakery-cafes donate bread and baked goods to community organizations in need,” said Senior Regional Marketing Manager Stephanie Wren. “The opening of the Pico Rivera cafe was a great opportunity to expand on giving back to the community.”
The Los Angeles Regional Food Bank has mobilized its efforts and resources to feed the hungry throughout Los Angeles County for forty years.
It feeds one million people annually, according to its web site.
“Every dollar donated provides four meals to food insecure individuals,” Wren said.
Joint Venture District Manager Robert Morrow said the “Pay It Forward” campaign has been well-received so far by guests to the cafe.
“We have a lot of people coming in, saying how much they like having us in the city,” he said. “And a lot of them have signed up with MyPanera.”
Morrow is in the process of finalizing agreements with area charities and groups to be one of seven who receive the donated bread after each day of the week.
The St. Louis-based Panera Bread has cafes open nationwide, serving a menu highlighted by antibiotic-free chicken, whole grain bread, and select organic and all-natural ingredients, according to its web site.